Our team
Expertise in diverse areas
Yellow Concepts works together with you to implement the three steps towards a valuable location. Having a wide range of experts and the capability to fulfil a variety of rolls, our team can handle all four core activities in concept development: research, creation, entrepreneurship and connecting. We can not only help you to plan and design your future location, but also assist you with setting out a development route.
Lot Frijling
Expertise: Concepting from A to Z, catalyst, connecting people.
"As the founder and owner of Yellow Concepts, I like to develop locations that touch people's heart and where commercialism and creativity go hand in hand".
Femke van Welsenes
Expertise: Concepting, communication, participation.
"I listen and explore and dream of what is yet to come. I merge people and their various needs into extraordinary concepts".
Danielle van der Put
Expertise: Concepting, graphic design.
"My concepting skills and graphic designs allow me to work paint a picture of the concept involved".
Xander Schamp
Expertise: Concepting.
"I cherry-pick the best ideas per discipline and mix and match these to create startling concepts. I currently specialize in the development of landmarks".
Jeroen van Laarhoven
Expertise: Concepting, design & architecture, technical drawings.
"I have a passion for designs that evoke a sense of wonder and always look for personalized design solutions".
Loes Teunissen
Expertise: Concepting, strategy, design.
"I'm a creative, conceptual thinker who loves people-oriented assignments and is constantly looking for adventure".
Gaby Crucq-Toffolo
Expertise: Concepting, strategic thinking, analytical and empathic ability.
"As the author of several books on concepting, I believe that sharing is like multiplying".
Stijn van den Berkmortel
Expertise: Concepting, communication content.
"A digital creative mind with the power see from a fresh perspective and to come up with inspiring ideas".
Nine Seelen
Expertise: Concepting, design, communication.
"I am creative, flexible and develop concepts where human needs are the guiding principal".
Anna Louisa Kroijenga
Expertise: Concepting, social media.
"A creative person who loves to work on concepting, social media and positioning. I thrive at inspiring people online".
Maud Verberne
Expertise: Concepting, graphic design, research.
"I have a thing for concepting expressed via words and visuals".
Dilip Sonak
Expertise: Concepting, copywriting.
"As a strategist and creative, I develop concepts and means of communication; I love beautiful design and stories well told".