Our team

Expertise in diverse areas

Yellow Concepts works together with you to implement the three steps towards a valuable location. Having a wide range of experts and the capability to fulfil a variety of rolls, our team can handle all four core activities in concept development: research, creation, entrepreneurship and connecting. We can not only help you to plan and design your future location, but also assist you with setting out a development route.

Lot Frijling

Expertise: Concepting from A to Z, catalyst, connecting people.

"As the founder and owner of Yellow Concepts, I like to develop locations that touch people's heart and where commercialism and creativity go hand in hand".

Femke van Welsenes

Expertise: Concepting, communication, participation.

"I listen and explore and dream of what is yet to come. I merge people and their various needs into extraordinary concepts".  

Danielle van der Put

Expertise: Concepting, graphic design.

"My concepting skills and graphic designs allow me to work paint a picture of the concept involved".

Xander Schamp

Expertise: Concepting.

"I cherry-pick the best ideas per discipline and mix and match these to create startling concepts. I currently specialize in the development of landmarks".

Jeroen van Laarhoven

Expertise: Concepting, design & architecture, technical drawings.

"I have a passion for designs that evoke a sense of wonder and always look for personalized design solutions".

Loes Teunissen

Expertise: Concepting, strategy, design.

"I'm a creative, conceptual thinker who loves people-oriented assignments and is constantly looking for adventure".

Gaby Crucq-Toffolo

Expertise: Concepting, strategic thinking, analytical and empathic ability.

"As the author of several books on concepting, I believe that sharing is like multiplying".

Stijn van den Berkmortel

Expertise: Concepting, communication content.

"A digital creative mind with the power see from a fresh perspective and to come up with inspiring ideas".

Nine Seelen

Expertise: Concepting, design, communication.

"I am creative, flexible and develop concepts where human needs are the guiding principal".

Anna Louisa Kroijenga

Expertise: Concepting, social media.

"A creative person who loves to work on concepting, social media and positioning. I thrive at inspiring people online".

Maud Verberne

Expertise: Concepting, graphic design, research.

"I have a thing for concepting expressed via words and visuals".

Dilip Sonak

Expertise: Concepting, copywriting.

"As a strategist and creative, I develop concepts and means of communication; I love beautiful design and stories well told".