Segment: Relevant Trends Monitor™ - Location DNA Scan™ - Journey Touchpoints™ - Consumer Wishlist™
Result: Review of specific trends & customer needs. Insight in to the GAPS. What is required to make the location unique and successful.
Segment: Concept name™ - Concept book™ - Unique Concept Ideas™ - Concept Storytelling
Result: 'The great idea', the unique concept, visualized with amazing design ideas including storytelling
Segment: Design briefing - Select design team - Draft and final design - Test concept
Result: Design brief, preliminary and final design. Proposal design team and business case included and tested on future users.
Segment: Work out all concept details - Technical specifications and constructions - Spectacular opening
Result: Create a unique consumer experience in a place that makes people happy and where they like to spend their money.
Segment: Concept Evaluation Checklist™ - Futureproof Match™ - Community communication
Result: Fine-tune the concept and keep it up to date to ensure growth.