Shopping Centre Middenwaard

Challenge:
The Middenwaard shopping centre will be radically changed in a number of places next year. However, the identity and unique DNA of Heerhugowaard and Middenwaard is still insufficiently expressed.
Client:
Wereldhave Nederland
Result:
 
An overarching concept was conceived, from the special DNA of Heerhugowaard so that it becomes a unique shopping centre where local visitors and entrepreneurs are proud of. A concept that serves as a stepping stone and gives direction to detail choices such as decor, look & feel and extra services and allowing visitors to spend their time and money with love.