Lot Frijling is passionate about game-changing concepts. Her combination of creative thinking and a no-nonsense approach results in surprising high-profile concepts that stop people in their tracks.
Over the last fifteen years, Lot has worked in category management and concept development for Schiphol Group, Heineken, Unilever, and Coca-Cola Company.
She has also been involved in projects such as Smarter Cities, Greenport Holland, Stichting Droomschool, Concept Binnenstad, and Passenger Experience 2025.
Recently, Lot joined the Fontys Academy for Creative Industries, where she helps to develop the art of Concepting.
Founder of Yellow Concepts
You can also meet Yellow Concepts in other ways:
If you want to keep pace with high-traffic design trends, don’t miss our inspiring power breakfasts. Start your day with a buzz, full of new and creative ideas. These free events take place from 8.30 to 10 a.m. Please contact us for the latest news.
Every six months, we hold a tour of the latest and most unique high-traffic locations. Surprising and seductive ideas in often unexpected places. They’re a unique source of inspiration for everyone!