Yellow Concepts

Lot Frijling is passionate about game-changing concepts. Her combination of creative thinking and a no-nonsense approach results in surprising high-profile concepts that stop people in their tracks.

Over the last fifteen years, Lot has worked in category management and concept development for Schiphol Group, Heineken, Unilever, and Coca-Cola Company.

She has also been involved in projects such as Smarter Cities, Greenport Holland, Stichting Droomschool, Concept Binnenstad, and Passenger Experience 2025.

Recently, Lot joined the Fontys Academy for Creative Industries, where she helps to develop the art of Concepting.

Lot Frijling
Founder of Yellow Concepts

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Hello Yellow Concepts

You can also meet Yellow Concepts in other ways:

yellow breakfast boosters

If you want to keep pace with high-traffic design trends, don’t miss our inspiring power breakfasts. Start your day with a buzz, full of new and creative ideas. These free events take place from 8.30 to 10 a.m. Please contact us for the latest news.

yellow tours

Every six months, we hold a tour of the latest and most unique high-traffic locations. Surprising and seductive ideas in often unexpected places. They’re a unique source of inspiration for everyone!

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Yellow Concepts

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